I have taken several deep breaths, I am about as calm as I can be at this moment...
We have some unconfirmed leaks of what looks like a potential New England Revolution rebrand and there’s a lot to unpack here:
This did not come from the team itself but Bob Williams was on the money with that now failed Columbus Crew rebrand a few weeks ago and that should be noted. Given the recent backlash of rebrands from the Crew, Chicago Fire, Montreal Impact and USL’s Louisville club among others, we’re going to tread carefully since this is for the moment an unofficial mock up. There are apparent ties that his originated from a marketing staffer and/or company or individual designer so there is some legitimacy to at least the concept.
Did it go over well? Sort of? It’s hard to tell with MLS rebrands these days...but it wasn’t all negative and that actually is important.
Matt Turner, legendary goalkeeper and noted Crayon Flag fan.
Some of the images above are I think from that aforementioned marketing campaign but I think that’s solid photoshop work from Mike/Revs UK nd TFC on the updated jerseys. I admit, there is something to work with here and I’m big fan of sash jerseys.
THE POSITIVES (Or at the very least, not negatives)
I’m going to tweet this and long off. I like the leaked logo. #nerevs— A Revs Supporter (@SupporterRevs) June 10, 2021
I know I give the #NERevs a lot of garbage for being bad at doing things all the time but this actually works for me a lot.— Mike Ellison (@futureXskeleton) June 10, 2021
1.) It's not the Crayola flag ripping off the 94 World Cup;
2.) It fits in with the feeling of the rest of the region's pro sports teams. https://t.co/uKoBMYnaVL
The #NERevs put out a new logo today. Here's my 1st impressions.— Jcrdy (@jordyxcollins) June 10, 2021
1. Too many generic circle logos atm, can we get some radial details?
2. This is still better than the previous imo
3. I want the R to be more prominent
4. I want to read on why they made the decisions they did pic.twitter.com/8Iu8zeCcuM
I actually wouldn't mind this. Maybe not exactly this, but something like it. The crayon flag will always be a part of our history, & I think it's a huge mistake for the club to completely replace it with a new logo. It should remain a part of this club in some capacity#NERevs https://t.co/CvYMCtIoJA— Mat | Wear a Mask! (@Marbies3762) June 10, 2021
There are also a lot of people with disdain for this new logo, myself included due to my love of the crayon flag. I’m not going to post the vomit emojis or negative tweets here, there’s a lot of comments about the lack of New England ties in that updated leak. But I’m glad I did highlight and see a lot of good thoughts from the hashtag on was to update this current rebrand or other imagery for the team.
As a focus group concept, the hashtag is a fascinating display of a lot of mixed emotions and ideas, which is great, and hopefully incorporated by the team in any future designs.
QUEEN’S PARK REVOLUTION RANGERS
Esta es la supuesta originalidad y autenticidad que intenta vendernos la #MLS con los rebranding de los logos de sus equipos. Aunque cuentes una mentira 100 veces esa no termina convirtiéndose en verdad. #NERevs— Jaime Ojeda (@jaimeor96) June 10, 2021
¿Qué harán después? ¿Cambiar el nombre a New England United? pic.twitter.com/U5879hEEyG
Lost in this picture is the Rangers FC (Scotland) crest, not lost in translation is yeah, this seems very Euro-inspired and maybe a little too regal or out of place for New England.
Sorry, the "Ahs."— Mark Fishkin (@MarkFishkin) June 10, 2021
Okay, this is actually a good idea from Mark on this front to try and highlight the “R”. I don’t get the B’s/C’s thing for the Bruins and Celtics but I’m not from Boston so maybe that speaks to more of the target audience. Do I think trying to pivot way from “Revs” is a good idea at this point? Absolutely not, but the idea is there and I think worth talking about.
ALTERNATE LOGO DESIGNS
Although not as bad as Chicago's rebrand, I just think this logo is really boring. Maybe there's some deeper meaning to the design that makes it make sense but I don't see how this fits with the #NERevs brand. Personally I think some of the concepts online are better: pic.twitter.com/aEKuq9qAQs— Vin Skully (@SkullKid1882) June 10, 2021
I really like this last one, the hexagon is at least more unique than the circle/shield standard we’ve seen and works well with a variety of the Six States/Fort concepts the team has pushed recently. Could use a couple of crossed muskets in the middle instead of that ”X” though but there’s a lot of ways you can use that last logo above (especially sans the hex and stars) for merchandising.
This took me 2 seconds. And it’s exactly what I think the rumored logo looks like#NERevs Keep the flag, we don’t need to change anything or conform to these boring shields every #MLS team has pic.twitter.com/1XRIyqsQZ2— Erik Fischer (@efischer11) June 10, 2021
I can’t highlight all the good references I saw today, these are just a few. Love it or hate it the new logo was a great if unexpected talking point today.
AND WE'RE NOT NEW ENGLAND FC. THAT'S A WIN IN IT OF ITSELF! #NERevs— Nolan Stewart (@NolanStewart) June 10, 2021
This is the correct take. It could have been worse. They could have changed the name. Long live the New England Revolution!
If you posted something on Twitter earlier and didn’t make the article, feel free to post in the comments below and add to the discussion of the day everyone thought the Crayon Flag Died.