The story of Taylor Twellman is well known. The New England Revolution legend, who currently works as an ESPN analyst, had his career cut short due to a concussion sustained during a mid-air collusion with a goalkeeper in 2008. Since retiring in 2010, Twellman has done his best to increase concussion awareness. This includes the launching the inaugural Concussion Awareness Week, which took place in Massachusetts from Sept 21-25.
Concussion Awareness Week was a joint venture between the Massachusetts Interscholastic Athletic Association (MIAA), Inaria Apparel, and Twellman's own THINKTaylor. As part of the campaign, teams received game balls, wristbands, and bag tags, all with an orange flair.
In return, athletes were asked to show their commitment to ending concussion-related injuries by taking a pledge via social media. Teams were also challenged to "go orange" to help build awareness. The response was nothing short of amazing.
Though Concussion Awareness Week was limited to Massachusetts this year, anyone around the country can show their support. Those interested in doing so can visit THINKTaylor.com to make a donation, buy a shirt, or simply learn more about the movement.